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Ad Tech Though it may not be immediately obvious, marketing and advertising are a service. How many times have we learned about a new way to solve a problem, a product we were delighted to discover, or a bargain available because it was on the radio, in a newspaper or magazine, or on a billboard? And another in-plain-sight truth: marketing has always interacted, and taken advantage of, the latest technology. While early on people literally did walk the streets and talk about a product, with the advent of print came not only tracts and textbooks but advertising. And in a major way, marketing continues to enjoy its life in print. Periodicals, newspapers, billboards (if such massive displays can be considered “print”), flyers and cards have been for a long, long time, a means of sharing information, sales, new products and services. And print has the advantage of automatically being tied to its most immediate audience audience: if you pick up a local paper, you’ll find ads for nearb

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