What's the Buzz

What's the newest with Google?

Something called "Buzz."

This is more or less, as near as I can tell, Google's answer to Twitter. And since it's integrated into your Google "stuff" immediately, there is no need to sign on to another app or find friends to get started. So as usual, Google has taken something good, and gone one better.

Google's advantage, of course, is that once you have a Google account, whether for Gmail or any other Google function, there's a lot of integrated info Google can supply to its newest endeavor.

Opt in to Google Buzz, and it will be automatically integrated into your Gmail window; you will automatically be following and followed by other people who have opted in and are in your address book.

Google's description of the service is, "Buzz is a new way to share updates, photos, videos and more, and start conversations about the things you find interesting. You're already set up to follow the people you email and chat with the most."

Where it seems to go Twitter or Plurk-like services one better is in offering quick and easy sharing of photos and video, as well as updates; but you can also link your Twitter, Picassa, Flickr and Google Readers information.

Share publicly, or privately, and add Buzz to your smart phone to send - and geolocate - updates.

And something tells me that, unlike the unfortunately named "Plurk," Buzz is a name that lends itself to "verbification." (I made that up.) While we struggled with what to call our Twittering activities ("I tweeted it," or "I twittered,") buzzing something is easy to say and to understand.

As I said, Google just has a knack for making a good idea even better.

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