Google is A++

create auto-play cd:
use Notepad
name file Autorun.inf
place file in CD's root directory
[autorun]
open=setup.exe
icon=icon.ico

replace setup.exe with program that should launch when CD is inserted; replace icon.ico with the file containing the cd's icon. OMIT the drive letter.
To launch a non-executable file such as an HTML file, precede it with
start.exe (in the open= line) All html links should be relative, omitting drive letter.